As a founder, you should be keeping track of milestones, performance, sales and everything else that’s going on with your company, but you’re busy, being pulled in twenty different ways, you have to fundraise, you’re running all sales and marketing, it’s overwhelming. How can you make sure the company is healthy aside from just your MAUs, DAUs, retention, and sales going up. How can you benchmark your startup’s operating performance?(more…)
The general thought is that if you have a good idea and no one has done it just yet, or not in the way you’ve conceived it, then being first to market means you’ll own the market, nave no competition, and run a monopoly company in your space. For any startup founder, the pressure of launching first is real―especially when considering the possibility of your competitor beating you to market, leaving you scrambling to re-evaluate your value proposition, or having to build a war chest to go head to head. I get it. But being first to market doesn’t guarantee success(more…)
Some people say that there are only two things that are certain in life, these are death and taxes. Except that these folks have never run a company which if they did would immediately make them realize that there is, in fact, a third absolute certainty in life — this is the sales spam email. People have tried everything to deal with sales spam emails, and it seems like nothing helps. Up to now, that is. This post is about how I turned these cold sales emails into sales qualified leads for my startup, and best of all, converted them.(more…)
Experienced entrepreneurs know very well ways that they can avoid common mistakes in new product and company development. However, this isn’t the case with first-time founders and budding entrepreneurs. Here are the 11 most common and biggest mistakes that startup founders make when launching their new business.(more…)
The elevator pitch, those few sentences which convey your company across to potential customers and investors. Do you have it right? Can you explain what your product does in language that is simple, yet presents the unique value of your product? You may think that you already have your elevator pitch perfected, but even if it is, test it, refine it, and make it better. The pitch will dictate whether you get some love in an elevator, or just get shot down. We’re here to help. Follow this guide to master the elevator pitch and get funded.(more…)
A big problem with young companies is that aside from some very rough financial guidelines it is often very difficult to gauge whether the venture will or can be successful. Luckily when you’re starting up there are frameworks that can help you with this. Today we’re going to look at how to Analyze Company with Bell Mason, use the Framework well, and provide you with the tools to do it effectively.
Many investment houses use multi-metric project valuation and assessment approaches, and at present, there is ample work being done at top business universities in order to augment the early-stage venture valuation process. One such methodology is the Bell- Mason Framework.(more…)
Earlier we covered Europe’s top 10 entrepreneurial friendly cities, today we hop across the Atlantic and visit America. These are the top 10 cities in the US for startups and entrepreneurs based on accessibility to capital, resources, network, and cost of living. While Silicon Valley, Boston and New York may all pop into mind as the de-facto places to start, we have some very interesting revelations. Sit back, and enjoy.
The following cities while not in the Top10 according to us, are definitely up and comers and should be looked into and investigated by any budding entrepreneur looking for a new location.(more…)
Someone once said that humanity is at its best when faced with great adversity, or something to that effect. This statement is as right now, as the day when coined. With a recession slated for 2020 or 2021, we have to look to entrepreneurship to drive economic growth.
Today, around 66% of economists are expecting a recession to hit before 2021. Slowdowns, however, can also be seen as opportunities, for companies rich in resources (cash), a recession can mean healthy investment into product innovation. And when those same products launch as the economy is coming out of recession, it means pole market position. After all, this is what Apple did with the iPhone.(more…)
Once you hit product-market fit, one of the most important things to set up is a solid marketing foundation for your startup or small business. In my time as a consultant, I’ve worked with startups where it was a complete breeze – the company provided me with fundamental product and marketing, we would have a comprehensive chat – everyone was on the same base, and we would easily get to work.
Yet other times, we would run into companies who as I like to call it, have a misunderstanding of self, or an identity crisis, if you will.
They don’t know what their mission is, what their long term vision is, they lack their base marketing fundamentals.
Hopefully, this post will help remedy that. Reasons being two-fold.(more…)
“Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.” reads the inscription at the James Farley Post Office here in NYC, and perhaps it was true in 1912 when the building was erected but a hundred and two years later, the USPS has seen a bit of vision misalignment, or at least they ought to consider chipping away at that whole “swift” thing. Does the USPS need to hire ogistics planning consultants, the TL;DR is yes, but here’s the why.(more…)