There is no innovation at major agencies like Ogilvy or BBDO?
There’s a saying. Innovate or Die, and boy has it rung true in the past few years. Barnes & Noble, AOL, MySpace, and you have to wonder who’s next? Hollywood? Your global Advertising behemoths? Could be. What happened to innovation at major agencies? Why have product shops won? Or will Management consultancies come out on top?
