Collecting and Using Competitive Intelligence | For Startups, New Ventures, and Entrepreneurs

Collecting and Using Competitive Intelligence | For Startups, New Ventures, and Entrepreneurs

Competitive Intelligence? What’s competitive intelligence? According to Wikipedia, “Competitive intelligence (CI) is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization.

For the day to day, it means understanding what your competitors, direct and indirect are doing, how big their war chest is, whom they’re hiring, and then trying to figure out how you can outcompete them based on your realities. Competitive intelligence is an ongoing process. It is about accumulating relevant knowledge that your entire executive team can implement into the overall company strategy. 

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Understanding Machine Learning: Applications – Entrepreneur MBA

Understanding Machine Learning: Applications – Entrepreneur MBA

Understanding machine learning today can seem daunting, and technology seems to be advancing at ever-increasing speeds. So what is machine learning? Well, it used to be that you had to program a computer to do certain things. However, due to the advances in digitization and cheap computing power, data scientists can feed computers large amounts of data and enable them to learn from the experience. 

From Amazon’s product recommendations and Facebook’s ability to spot faces to Google’s self-driving car, more and more companies are turning to machine learning to improve processes and create new, better ways of doing business.

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Building an Inbound Content Marketing Engine

Building an Inbound Content Marketing Engine

A few weeks ago I pleasure of grabbing a quick lunch with my buddy Dave. He’s a founding partner at Anchor, Inc 500’s 16th fastest growing company, a former client, but more importantly a friend. As we do, we sat down at Westville on Hudson St ordered some grub and got to talking about a bunch of industry things. What is and isn’t working in the ever-evolving marketing game, and wound up talking about building an inbound content marketing engine for a professional services company. How agencies could capture additional revenue, and a bunch of other topics that would be of no interest to anyone. Like how our families are doing, in case you did care, the general sentiment is – we’re all well. 

One of the topics about growth had to do with something that I’d seen be a pivotal part of my career as an executive first at Carto where I was head of growth, and later at my product studio.

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