As the world shifts towards working from home and our governments mount responses to the SARS-CoV-2 (Coronavirus) pandemic, we may feel that our fundamental way of life is being uprooted. Now more than ever, we must be malleable and adjust to what people are calling this new reality. Still, it’s inherently essential also to look inward and see how the skills we’ve acquired can become attributed to today’s world, and applied to identify opportunities that can and will grow in post COVID world.(more…)
Competitive Intelligence? What’s competitive intelligence? According to Wikipedia, “Competitive intelligence (CI) is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization.“
For the day to day, it means understanding what your competitors, direct and indirect are doing, how big their war chest is, whom they’re hiring, and then trying to figure out how you can outcompete them based on your realities. Competitive intelligence is an ongoing process. It is about accumulating relevant knowledge that your entire executive team can implement into the overall company strategy.(more…)
If you’re a bootstrapped startup founder and need some good design resources this is the list for you. You’ve used upwork, but inexpensive designers and agencies under-deliver? These are mostly free resources for you to source free illustrations that you can use in your startup’s marketing websites.(more…)
Understanding machine learning today can seem daunting, and technology seems to be advancing at ever-increasing speeds. So what is machine learning? Well, it used to be that you had to program a computer to do certain things. However, due to the advances in digitization and cheap computing power, data scientists can feed computers large amounts of data and enable them to learn from the experience.
From Amazon’s product recommendations and Facebook’s ability to spot faces to Google’s self-driving car, more and more companies are turning to machine learning to improve processes and create new, better ways of doing business.(more…)
A few weeks ago I pleasure of grabbing a quick lunch with my buddy Dave. He’s a founding partner at Anchor, Inc 500’s 16th fastest growing company, a former client, but more importantly a friend. As we do, we sat down at Westville on Hudson St ordered some grub and got to talking about a bunch of industry things. What is and isn’t working in the ever-evolving marketing game, and wound up talking about building an inbound content marketing engine for a professional services company. How agencies could capture additional revenue, and a bunch of other topics that would be of no interest to anyone. Like how our families are doing, in case you did care, the general sentiment is – we’re all well.
One of the topics about growth had to do with something that I’d seen be a pivotal part of my career as an executive first at Carto where I was head of growth, and later at my product studio.(more…)