by Jace | Jan 11, 2020 | Business, Strategy
Competitive Intelligence? What’s competitive intelligence? According to Wikipedia, “Competitive intelligence (CI) is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization.“
For the day to day, it means understanding what your competitors, direct and indirect are doing, how big their war chest is, whom they’re hiring, and then trying to figure out how you can outcompete them based on your realities. Competitive intelligence is an ongoing process. It is about accumulating relevant knowledge that your entire executive team can implement into the overall company strategy.
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by Jace | Dec 12, 2019 | Advertising & Marketing, Business
A few weeks ago I pleasure of grabbing a quick lunch with my buddy Dave. He’s a founding partner at Anchor, Inc 500’s 16th fastest growing company, a former client, but more importantly a friend. As we do, we sat down at Westville on Hudson St ordered some grub and got to talking about a bunch of industry things. What is and isn’t working in the ever-evolving marketing game, and wound up talking about building an inbound content marketing engine for a professional services company. How agencies could capture additional revenue, and a bunch of other topics that would be of no interest to anyone. Like how our families are doing, in case you did care, the general sentiment is – we’re all well.
One of the topics about growth had to do with something that I’d seen be a pivotal part of my career as an executive first at Carto where I was head of growth, and later at my product studio.
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by Jace | Dec 12, 2019 | Advertising & Marketing
How do you send out a press release? Established companies have large PR agencies to do their PR work, medium-sized firms will hire small PR agencies or PR freelancers. As a startup that may have just closed a small seed round, or if you’re bootstrapping, then it can seem challenging to get press. Don’t worry, however, it’s not all that complicated.
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by Jace | Dec 11, 2019 | Business, Entrepreneurship, VC & Investing
A big part of what we’re trying to build at f3fundit is an inclusive community of advice and information for founders. Because learning from others who have done it is one of the best ways to improve. We’ll be speaking with investors, founders, and others in the tech community to see what insight they can share from their own experiences. Today we’re very excited to present Brett Martin, Managing Partner of Charge Ventures.
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by Jace | Dec 11, 2019 | Business, Strategy
What is at stake, some may ask. Everything, we negotiate every day, knowingly or not. Be it about the added sugar in your coffee, whether you can borrow a buck from your friends, or if someone can lend you a pen. When it comes to business, you negotiate contracts, term sheets, employment agreements.
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