Business Models Matter for Tech Startups.

Business Models Matter for Tech Startups.

In 2002, Joan Magretta published a fascinating article in the Harvard Business Review (HBR) titled “Why Business Models Matter.” 

For years prior, the talk of “business models” was considered sheer poppycock by people in the tech world, but 2002 was right when the internet bubble burst. Investors were keen to stay away from anything and everything that had to do with tech. It was time to discuss business models. 

Magretta made an excellent observation; it was that “good business models begin with the insight into human motivations” – basically a foundational element of what we today call human-centered design. 

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The Inbound Flip,  How to Deal with Sales Spam and Turn it Into Qualified Leads

The Inbound Flip, How to Deal with Sales Spam and Turn it Into Qualified Leads

Some people say that there are only two things that are certain in life, these are death and taxes. Except that these folks have never run a company which if they did would immediately make them realize that there is, in fact, a third absolute certainty in life — this is the sales spam email. People have tried everything to deal with sales spam emails, and it seems like nothing helps. Up to now, that is. This post is about how I turned these cold sales emails into sales qualified leads for my startup, and best of all, converted them.

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