Business Models Matter for Tech Startups.

Business Models Matter for Tech Startups.

In 2002, Joan Magretta published a fascinating article in the Harvard Business Review (HBR) titled “Why Business Models Matter.” 

For years prior, the talk of “business models” was considered sheer poppycock by people in the tech world, but 2002 was right when the internet bubble burst. Investors were keen to stay away from anything and everything that had to do with tech. It was time to discuss business models. 

Magretta made an excellent observation; it was that “good business models begin with the insight into human motivations” – basically a foundational element of what we today call human-centered design. 

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Founder Advice with Jessica Brondo Davidoff, Managing Partner, Sprezzatura

Founder Advice with Jessica Brondo Davidoff, Managing Partner, Sprezzatura

I’m so incredible excited to be able to present this Founder Advice with Jessica Brondo Davidoff. I’ve now known Jess for close to seven or eight years, and it’s been an incredible journey seeing both our careers and families grow. She’s incredibly talented, tenacious, and has an acute sense of honing in on what a company needs most.

She’s exited a number of companies, among them Admittedly, and GolfMatch, and has recently shifted her skills to helping businesses meet the challenge of COVID19. I’m so excited to share her experiences with you, so let’s begin: Founder Advice with Jessica Brondo Davidoff.

How’d you get started as an entrepreneur? 

Technically my first “business” was a nail salon in my parents basement where I would offer force my mom’s friends to get pedicures from my younger brother. I started my first adult business at 22, when after working for less than a year at an SAT prep company, I had a hypothesis that the ACT was about to take off, and so I quit my job, got a bartending job at night to pay the bills and spent 6 months writing ACT prep curriculum for my first company, The Edge. Fortuitously, the ACT started to become extremely popular and my company essentially blew up without any sort of marketing.

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How to Benchmark Your Startup’s Performance

How to Benchmark Your Startup’s Performance

As a founder, you should be keeping track of milestones, performance, sales and everything else that’s going on with your company, but you’re busy, being pulled in twenty different ways, you have to fundraise, you’re running all sales and marketing, it’s overwhelming. How can you make sure the company is healthy aside from just your MAUs, DAUs, retention, and sales going up. How can you benchmark your startup’s operating performance?

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Being First to Market Doesn’t Guarantee Success

Being First to Market Doesn’t Guarantee Success

The general thought is that if you have a good idea and no one has done it just yet, or not in the way you’ve conceived it, then being first to market means you’ll own the market, nave no competition, and run a monopoly company in your space. For any startup founder, the pressure of launching first is real―especially when considering the possibility of your competitor beating you to market, leaving you scrambling to re-evaluate your value proposition, or having to build a war chest to go head to head. I get it. But being first to market doesn’t guarantee success

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