Founder Advice with Brett Martin, Managing Partner of Charge Ventures

Founder Advice with Brett Martin, Managing Partner of Charge Ventures

A big part of what we’re trying to build at f3fundit is an inclusive community of advice and information for founders. Because learning from others who have done it is one of the best ways to improve. We’ll be speaking with investors, founders, and others in the tech community to see what insight they can share from their own experiences. Today we’re very excited to present Brett Martin, Managing Partner of Charge Ventures.

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Apple’s Guidelines to Product Innovation

Apple’s Guidelines to Product Innovation

Back in 2018 I was presenting to the Chief Marketing Officer of Fujitsu on my human centered design innovation process. It worked great for digital products and MVPs but somehow it wasn’t landing. At about the halfway point of the presentation, the CMO asked a straightforward question. “How do I create the next iPhone?” I had no idea. What happened next was a series of questions that I believe led me to unearth at least a portion of Apple’s product innovation guidelines. If I’m right let me know, if I’m wrong, also let me know.

It all started with this:

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How to Benchmark Your Startup’s Performance

How to Benchmark Your Startup’s Performance

As a founder, you should be keeping track of milestones, performance, sales and everything else that’s going on with your company, but you’re busy, being pulled in twenty different ways, you have to fundraise, you’re running all sales and marketing, it’s overwhelming. How can you make sure the company is healthy aside from just your MAUs, DAUs, retention, and sales going up. How can you benchmark your startup’s operating performance?

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Being First to Market Doesn’t Guarantee Success

Being First to Market Doesn’t Guarantee Success

The general thought is that if you have a good idea and no one has done it just yet, or not in the way you’ve conceived it, then being first to market means you’ll own the market, nave no competition, and run a monopoly company in your space. For any startup founder, the pressure of launching first is real―especially when considering the possibility of your competitor beating you to market, leaving you scrambling to re-evaluate your value proposition, or having to build a war chest to go head to head. I get it. But being first to market doesn’t guarantee success

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The Inbound Flip,  How to Deal with Sales Spam and Turn it Into Qualified Leads

The Inbound Flip, How to Deal with Sales Spam and Turn it Into Qualified Leads

Some people say that there are only two things that are certain in life, these are death and taxes. Except that these folks have never run a company which if they did would immediately make them realize that there is, in fact, a third absolute certainty in life — this is the sales spam email. People have tried everything to deal with sales spam emails, and it seems like nothing helps. Up to now, that is. This post is about how I turned these cold sales emails into sales qualified leads for my startup, and best of all, converted them.

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5 Step Guide to Master the Elevator Pitch

5 Step Guide to Master the Elevator Pitch

The elevator pitch, those few sentences which convey your company across to potential customers and investors. Do you have it right? Can you explain what your product does in language that is simple, yet presents the unique value of your product? You may think that you already have your elevator pitch perfected, but even if it is, test it, refine it, and make it better. The pitch will dictate whether you get some love in an elevator, or just get shot down. We’re here to help. Follow this guide to master the elevator pitch and get funded.

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