5 Step Guide to Master the Elevator Pitch

5 Step Guide to Master the Elevator Pitch

The elevator pitch, those few sentences which convey your company across to potential customers and investors. Do you have it right? Can you explain what your product does in language that is simple, yet presents the unique value of your product? You may think that you already have your elevator pitch perfected, but even if it is, test it, refine it, and make it better. The pitch will dictate whether you get some love in an elevator, or just get shot down. We’re here to help. Follow this guide to master the elevator pitch and get funded.

(more…)
Analyze Your Startup with Bell Mason

Analyze Your Startup with Bell Mason

A big problem with young companies is that aside from some very rough financial guidelines it is often very difficult to gauge whether the venture will or can be successful. Luckily when you’re starting up there are frameworks that can help you with this. Today we’re going to look at how to Analyze Company with Bell Mason, use the Framework well, and provide you with the tools to do it effectively.

Many investment houses use multi-metric project valuation and assessment approaches, and at present, there is ample work being done at top business universities in order to augment the early-stage venture valuation process. One such methodology is the Bell- Mason Framework.

(more…)
Top 10 Cities to Start Your Company in the U.S.

Top 10 Cities to Start Your Company in the U.S.

Earlier we covered Europe’s top 10 entrepreneurial friendly cities, today we hop across the Atlantic and visit America. These are the top 10 cities in the US for startups and entrepreneurs based on accessibility to capital, resources, network, and cost of living.  While Silicon Valley, Boston and New York may all pop into mind as the de-facto places to start, we have some very interesting revelations. Sit back, and enjoy.

Honorable Mention

The following cities while not in the Top10 according to us, are definitely up and comers and should be looked into and investigated by any budding entrepreneur looking for a new location.

(more…)
Recession and Entrepreneurship in 2020.

Recession and Entrepreneurship in 2020.

Someone once said that humanity is at its best when faced with great adversity, or something to that effect. This statement is as right now, as the day when coined. With a recession slated for 2020 or 2021, we have to look to entrepreneurship to drive economic growth.

Today, around 66% of economists are expecting a recession to hit before 2021. Slowdowns, however, can also be seen as opportunities, for companies rich in resources (cash), a recession can mean healthy investment into product innovation. And when those same products launch as the economy is coming out of recession, it means pole market position. After all, this is what Apple did with the iPhone. 

(more…)
Building a marketing foundation for your startup or small business.

Building a marketing foundation for your startup or small business.

Once you hit product-market fit, one of the most important things to set up is a solid marketing foundation for your startup or small business. In my time as a consultant, I’ve worked with startups where it was a complete breeze – the company provided me with fundamental product and marketing, we would have a comprehensive chat – everyone was on the same base, and we would easily get to work.

Yet other times, we would run into companies who as I like to call it, have a misunderstanding of self, or an identity crisis, if you will.

They don’t know what their mission is, what their long term vision is, they lack their base marketing fundamentals.

Hopefully, this post will help remedy that. Reasons being two-fold.

(more…)
Proven Strategies to Raise Capital, for Startups

Proven Strategies to Raise Capital, for Startups

Nothing will help or hurt your company as how well or poorly capitalized you are. Money will let you invest in those areas that require attention, it will help you grow, and growth is what we’re all here for. But, if you’re a first time entrepreneur you may not know how to raise money. This is why we’re here, a glance at three proven strategies that startups use to raise seed, angel, or venture capital.

(more…)
USPS needs logistics planning consultants?

USPS needs logistics planning consultants?

Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.” reads the inscription at the James Farley Post Office here in NYC, and perhaps it was true in 1912 when the building was erected but a hundred and two years later, the USPS has seen a bit of vision misalignment, or at least they ought to consider chipping away at that whole “swift” thing. Does the USPS need to hire ogistics planning consultants, the TL;DR is yes, but here’s the why.

(more…)
Navigating the VC landscape: The good, bad, and WTF?

Navigating the VC landscape: The good, bad, and WTF?

While attending a session at Lowenstein LLP for the inauguration of the 2013 First Growth Venture Network, I had the pleasure to speak with and listen to some of NY and the Valley’s top investors.  Some of this advice on how to navigate the VC landscape comes from them.

You quit your job, labored months building a product, and found some traction. Then, you looked at your bank account and thought to yourself: “crap, I’ve got two months of runway left, three maybe if I stretch it. What do we do?”

(more…)
Venture Capital Investment Pitch Deck Template – Leave Behind (2012) Example

Venture Capital Investment Pitch Deck Template – Leave Behind (2012) Example

This deck was put together after years of seeing these things, putting these things together, and having garnered from it some personal success, i.e. getting funded. It also built off of a few decks that were passed to me by VC friends. Unfortunately, I’m not at liberty to say who the companies were, but rest assured they’ve been in more Tech-Publications than you and I.

(more…)