VIDEO Series: Branson’s Keynote at the DMA


While we honestly don’t think that Sir Richard Branson needs any introduction, we think that this video does. It comes from the 2006 Direct Marketing Association’s Keynote speech, and while Direct Marketing may have its benefits and drawbacks, we feel that the video more than compensates for any feelings positive or negative towards the practice.

Among other things Branson discusses the transfer or core business concepts from his music company to an airline, Virgin Atlantic, and how mass media outlets, and researchers believed that an airline named Virgin would inevitable fail.

In all the video is long, about 25 minutes whole, but a joy to watch from start to finish.

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