Once you hit product-market fit, one of the most important things to set up is a solid marketing foundation for your startup or small business. In my time as a consultant, I’ve worked with startups where it was a complete breeze – the company provided me with fundamental product and marketing, we would have a comprehensive chat – everyone was on the same base, and we would easily get to work.
Yet other times, we would run into companies who as I like to call it, have a misunderstanding of self, or an identity crisis, if you will.
They don’t know what their mission is, what their long term vision is, they lack their base marketing fundamentals.
Hopefully, this post will help remedy that. Reasons being two-fold.(more…)