Building a marketing foundation for your startup or small business.

Building a marketing foundation for your startup or small business.

Once you hit product-market fit, one of the most important things to set up is a solid marketing foundation for your startup or small business. In my time as a consultant, I’ve worked with startups where it was a complete breeze ā€“ the company provided me with fundamental product and marketing, we would have a comprehensive chat ā€“ everyone was on the same base, and we would easily get to work.

Yet other times, we would run into companies who as I like to call it, have a misunderstanding of self, or an identity crisis, if you will.

They donā€™t know what their mission is, what their long term vision is, they lack their base marketing fundamentals.

Hopefully, this post will help remedy that. Reasons being two-fold.

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