Design should never compromise functionality, nor should functionality ever compromise design
Design is something that startups tend to miss, forget about, or pay little attention to. This is especially true for those with an engineering background.
Engineers tend to think that as long as it’s functional, and works right, it will appeal to the masses. These engineers forget that the majority of the population are not engineers. They’re everyday folk, and if your product targets the masses, one of the best pieces of advice we can offer is – DON’T SKIMP ON THE DESIGN.
Remember the Volvo’s from the ’80s and ’90s? Great cars on the inside, but ugly, real ugly. Then comes Ford, buys the car division, redesigns the body and sales go through the roof, the cars, are now not only safe but cool.(more…)