The Inbound Flip, How to Deal with Sales Spam and Turn it Into Qualified Leads
Some people say that there are only two things that are certain in life, these are death and taxes. Except that these folks have never run a company which if they did would immediately make them realize that there is, in fact, a third absolute certainty in life — this is the sales spam email. People have tried everything to deal with sales spam emails, and it seems like nothing helps. Up to now, that is. This post is about how I turned these cold sales emails into sales qualified leads for my startup, and best of all, converted them.
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