While twitter is nearly everywhere these days, many people still consider themselves naysayers. These individuals don’t really understand what the platform can do, most people will just assign a basic social network narcissistic assumption to twitter, and sure there are millions of people who use it for nothing more than to tell the uninterested world about the lack of a C in their alphabet soup, but what Twitter truly excels at s information distribution, network building, and conversation. Using twitter for business means capitalizing on what it’s good for. Let’s start with the conversation.
Simply look at the impact it had in Iran a month back, information was relayed in seconds across the globe, I think at one point in time a notable western news and media outlet just told people to head to Twitter for updates and news, then look at the death of Michael Jackson, the first to know were twitterites and facebookers. It’s information gone global.
And what a business tool this little platform is coming out to be, at this month’s Drink Tank – I met an interesting fellow, Jason Barett from TwitJobs – a company that distributes job postings via twitter; effectively an internet company they’ve been profitable since day one, which assuming some of you who read this will understand is quite the task.
So what am I saying? This platform is turning out to become quite the business tool, from sharing information regarding links, benefits, contests, to anything that will grab the user’s attention, and if you’ve got your company, or are thinking about starting one, use it! It helps, it works, and most importantly it will bring you traffic, and make you money, so use it. But remember, like anything you can use it right, and use it wrong.
Five tips on how to use twitter for business
1. Make your followers want something, create a desire. Updates are useless.
2. Be constant, have something flowing naturally.
3. Provide interesting content, links, and services.
4. Monetize it. How? Google search it, but you can always sell ads via your twitter account as well
5. Don’t overdo it. Twitter can be addicting, focus on your main business, unless of course, your main business is twitter based, then focus on that.