This video series comes from the leader in innovation consulting & design, IDEO. And if you don’t know who IDEO is, it’s all the more reason for you to watch, not only to see these guys in acion, but learn the process behind innovation design and apply some of the best practices to your own products and services.

However, there is another lesson in these videos which is not only about the design process, it’s the mix of individuals that IDEO hires, you’ll see that they aren’t all “designers” by trade, but come from a wealth of backgrounds.

Why is this? Well, I suppose you’ll just have to watch, total run time is about 21 mins.

Part 1

Part 2

Part 3

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